Lifelong sports activities fan Snoop Dogg has formally joined Group USA, being named its first-ever honorary coach — a task he’s taken on for subsequent 12 months’s Winter Olympics in Milan, Italy.
In his new place, Coach Snoop will be part of the remainder of the workers, coaches, medical consultants, directors and companions “who assist athletes chase their desires and encourage the nation,” whereas lending his “signature humor and coronary heart to assist inspire Group USA,” the U.S. Olympic and Paralympic Committee stated in a press release.
In response to the USOPC, the “Gin and Juice” artist will “instantly” get to work, utilizing his platform to unfold consciousness in regards to the Group USA Fund, which gives direct assets to assist the athletes. He’s additionally partnering with Fanatics on a signature Coach Snoop assortment, launching in December — with a portion of the proceeds going to help Group USA.
“Group USA athletes are the actual stars — I’m simply right here to cheer, uplift and possibly drop slightly knowledge from the sidelines,” the rapper stated. “This staff represents the perfect of what sport might be: expertise, coronary heart and hustle. If I can convey slightly extra love and motivation to that, that’s a win for me.”
Selecting Snoop because the first-ever honorary coach could come as no shock, provided that he’s lengthy supported youth sports activities applications, even launching his personal Snoop Youth Football League. The nationwide nonprofit gives the chance for inner-city children to take part in soccer and cheer, whereas educating them the values of teamwork, sportsmanship, self-discipline and self-respect.
Snoop was additionally a fan favourite and memorable presence eventually 12 months’s Paris Video games, collaborating within the torch relay in the course of the opening ceremony, serving as a commentator and displaying his help from the stands.
“Over time, I felt like I positioned myself for this. Displaying I’m dependable, skilled, that I do know what I’m doing, and other people like to see me,” he instructed Folks on the time. “I really like the truth that NBC was keen to take an opportunity on any person like me that’s sort of tough across the edges. It’s a bonus to everyone this that come from the place I come from.”
The Milano Cortina 2026 Olympic Winter Games start on Feb. 6, with the opening ceremony airing on NBC. Viewers may also stream the Olympics on Peacock.
