For the fourth yr in a row, Plymouth Rock Assurance welcomes again “The Bostonians”— a crew of Boston-inspired roommates, together with Red Sox Groundskeeper, Patriots Militia Man, and the beloved sister from Lawrence—along with New England sports activities mascots and Boston Bruins defenseman Hampus Lindholm, the official model ambassador for Plymouth Rock’s Bruins Insurance Program.
The first episode of season 4 has been launched and highlights Plymouth Rock’s collaboration with the Red Sox.
PHOTO: Plymouth RockThe 2025 installment of the collection will proceed the custom of mixing Boston sports activities tradition with intelligent, regionally impressed storytelling. It’s going to delight followers with acquainted faces and lighthearted moments throughout the Purple Sox, Patriots, Bruins, and community-centered themes.
Launched in 2022 with Boston-based artistic company Rival, the promoting marketing campaign options the “Motley Crew” of Boston sports activities personalities alongside fan favourite mascots, together with Blades, Pat Patriot, and Wally, dwelling collectively in a fictional residence. The quick commercials will probably be featured in a number of TV spots airing on NESN and on Plymouth Rock’s YouTube page.
Three different shorts will comply with, with the final episode airing in tandem with the kickoff of the 2025-2026 NHL season in October.
“At Plymouth Rock, we take immense satisfaction in supporting the Boston sports activities group—from the ice, to the sphere, to the diamond,” mentioned Brad Baker, Managing Director, Advertising and marketing at Plymouth Rock Assurance.
“Our ‘Bostonians’ collection is a tribute to the followers, gamers, and shared moments that outline this metropolis’s unmatched sports activities tradition. Whether or not you’re a Bruins, Patriots, or Purple Sox fan, we’re honored to collaborate with these iconic groups and proceed celebrating the individuals who make Boston sports activities so particular.”
Try the latest movies of “The Bostonians” and meet the crew by visiting: https://www.plymouthrock.com/lp/thebostonians
PHOTO: Plymouth Rock
