Boston Legacy reveal first front-of-kit sponsor

Boston Legacy Football Club revealed that low cost division retailer TJ Maxx would be the membership’s first front-of-kit sponsor.

The Mass. primarily based chain, which has over 1,000 shops nationwide, can be the primary main sponsor introduced by the Legacy (which can make its NWSL debut within the 2026 season). It’s reportedly a part of a multiyear settlement with TJ Maxx.

The “front-of-kit” sponsor is usually essentially the most distinguished, as it will likely be essentially the most seen commercial related to the membership’s jersey. Further sponsors will probably be introduced by the membership within the coming months.

“TJ Maxx is proud to take our dedication to girls’s sports activities to the subsequent degree because the front-of-kit sponsor for Boston Legacy Soccer Membership, a workforce with whom we share values and a hometown,” mentioned Emily Trent, Senior Vice President of Advertising and marketing for TJ Maxx, mentioned per a workforce announcement.

“This group displays our ambition to rejoice girls’s individuality, uplift gamers’ distinctive tales on and off the sphere and encourage extra followers to tune into the thrilling world of ladies’s sports activities,” Trent added. “From championing their private tales to their private fashion, TJ Maxx can not wait to point out up for the gamers, coaches and followers on game-day and past all season lengthy.”

The Legacy are at the moment within the stage of constructing the membership from scratch. Together with securing sponsorships, and clarifying the place dwelling video games will likely be performed within the membership’s inaugural season (which seems to be set for Gillette Stadium), Boston continues to construct its roster. The Legacy have already introduced a number of signings, with a number of extra probably on the way in which.

The 2026 NWSL season will start on Friday, March 13.