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    Home»Latest News»NBA cancels Hawks’ ‘Magic City’ promotion after Kornet’s letter
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    NBA cancels Hawks’ ‘Magic City’ promotion after Kornet’s letter

    BostonSportNewsBy BostonSportNewsMarch 10, 2026No Comments3 Mins Read
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    Boston Celtics

    “Whereas we recognize the staff’s perspective and their need to maneuver ahead, now we have heard important issues from a broad array of league stakeholders”

    Luke Kornet AP Picture/Darryl Webb

    • Al Horford Luke Kornet Magic City


      Al Horford supports Luke Kornet’s stance on Hawks’ ‘Magic City’ promotion


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    The Atlanta Hawks had deliberate to go ahead with their Magic Metropolis Monday promotion after former Celtics middle Luke Kornet wrote an open letter final week urging them to rethink it.

    On Monday, nevertheless, the NBA stepped in and introduced that the promotion, which was scheduled for March 16, had been canceled.

    “Once we turned conscious of the Atlanta Hawks’ scheduled promotion, we reached out to Hawks management to higher perceive their plans and rationale,” commissioner Adam Silver said in a statement. “Whereas we recognize the staff’s perspective and their need to maneuver ahead, now we have heard important issues from a broad array of league stakeholders together with followers, companions, and workers. I consider canceling this promotion is the suitable determination for the NBA neighborhood.”

    The promotion was set to be a celebration of famed Atlanta strip membership Magic metropolis. The staff had deliberate to promote two flavors of the institution’s hen wings on the recreation, together with branded merchandise. Hip-hop artist T.I. was scheduled to carry out. The Hawks had billed it as a celebration of one of many metropolis’s “iconic” establishments.

    In his letter, Kornet questioned why the Hawks would collaborate with such an institution for a promotion at what is meant to be a household pleasant ambiance at NBA video games.

    Kornet’s letter in regards to the promotion went viral on social media. Whereas some sided with the Hawks, there have been additionally gamers — including Al Horford — who backed Kornet’s message.

    A former Celtics fan favourite recognized for dropping colourful quotes, Kornet is primarily a backup middle within the NBA. He was a member of the Celtics’ championship staff in 2024.

    Kornet had two stints in Boston, and he not too long ago moved on to his sixth NBA staff, the Spurs, this previous offseason. San Antonio signed him to a four-year, $40 million deal to again up French celebrity Victor Wembanyama. He has appeared in 54 video games this season, making 22 begins.

    The Celtics pays Kornet and the Spurs a go to on Tuesday evening in San Antonio. The sport will probably be televised on NBC at 8 p.m. Each groups are in second place of their respective conferences. The Celtics have received eight of their final 10 video games. San Antonio has received 9 of its final 10.

    Profile image for Khari A. Thompson

    Khari A. Thompson

    Sports activities Reporter

    Khari Thompson covers skilled sports activities for Boston.com. Earlier than becoming a member of the staff in 2022, Khari lined faculty soccer for The Clarion Ledger in Jackson, Miss.

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