Watch all the ads from the big game

Super Bowl LX will really feel like a rerun of kinds, with the 2 groups that confronted off in Tremendous Bowl XLIX, the New England Patriots and the Seattle Seahawks, set to do battle as soon as extra on February 8.

For viewers who care extra in regards to the 2026 Tremendous Bowl commercials than the massive recreation itself, there can be loads of acquainted parts as effectively.

Final yr’s Tremendous Bowl commercials noticed a serious uptick in firms promoting AI options. That quantity has continued to develop, with Amazon Alexa, Oakley Meta, and Open AI among the many firms set to promote through the massive recreation.

For actual traditionalists, Tremendous Bowl industrial mainstays just like the Budweiser Clydesdales can be again. Celebrities like Matthew McConaughey and Peyton Manning can be making repeat appearances as effectively.

And for the fourth straight yr, Ben Affleck can be directing and starring in a industrial for Dunkin’. This yr’s Dunkin’ Super Bowl teaser contains a trio of ’90s sitcom stars: Jason Alexander, Jennifer Aniston, and Newton native Matt LeBlanc.

Listed below are all the 2026 Tremendous Bowl commercials which have been launched to date. This listing can be up to date often main as much as the Massive Sport on February 8.

2026 Tremendous Bowl Commercials

Amazon Alexa

Chris Hemsworth is satisfied his spouse Elsa Pataky’s new Alexa+ is out to kill him. However the advert sells the “Thor” star on the advantages of an in-home AI assistant.

Blue Sq. Alliance In opposition to Hate

Robert Kraft’s non-profit (previously often called Basis to Fight Antisemitism) is again with one other Tremendous Bowl industrial highlighting the foundation’s mission “to face as much as Jewish hate and all hate by inspiring Individuals to turn into energetic allies within the combat.”

Boehringer Ingelheim

Boehringer Ingelheim’s advert stars Octavia Spencer and Sofia Vergara, who encourage folks to display screen for kidney illness.

Bosch

Bosch’s Tremendous Bowl industrial offers us a take a look at an “atypical” Man Fieri, earlier than utilizing the corporate’s energy instruments makes him look extra like his usually flamboyant self.

Bud Gentle

Because the advert copy offered by Anheuser-Busch punningly notes: “Peyton Manning, Shane Gillis, and Put up Malone know a keg is one of the best ways to get Tremendous Bowl LX — and a marriage — rolling.”

Budweiser

Some advertisers are sticking to the tried and true. Budweiser’s heartwarming advert reveals a Clydesdale foal rising up with a bald eagle to the tune of Lynyrd Skynyrd’s “Free Chook.” The advert celebrates Budweiser’s one hundred and fiftieth anniversary.

Dove

Dove’s industrial goals to empower younger feminine athletes, highlighting the corporate’s Dove Physique Assured Sport program.

Dunkin’

Ben Affleck is harkening again to the ’90s for his 2026 Dunkin’ Super Bowl commercial, enlisting “Seinfeld” actor Jason Alexander and “Mates” stars Jennifer Aniston and Matt LeBlanc for a spot the Cambridge native calls “monstah cringe.”

e.l.f. Cosmetics

Cosmetics firm e.l.f. tabbed Melissa McCarthy to star in a soft-lit, telenovela-inspired advert closely that includes the corporate’s magnificence merchandise.

Fanatics

This yr, Fanatics Sportsbook enlists Kendall Jenner to speak in regards to the “Kardashian Kurse,” by which unhealthy issues occur to basketball gamers she dates.

Frank’s Crimson Sizzling

Frank’s RedHot faucets Ludacris and Chingy to debut a brand new jingle about how its signature sauce is the GOAT.

Grubhub

George Clooney seems in a Grubhub advert directed by Yorgos Lanthimos to advertise a deal that the supply app affords to “Eat the Charges” on orders of $50 or extra.

He Will get Us

In an effort to unfold the phrase of Jesus to a youthful demographic, the non-profit Come Close to produced this advert highlighting the excesses of consumerism with a catchy slogan: “There’s extra to life than extra.”

Hellmann’s

Andy Samberg channels his interior Neil Diamond on this spot for Hellmann’s, singing “Candy Sandwich Time” to the tune of “Candy Caroline” as he squirts mayo on the sandwiches of diners together with Elle Fanning.

Hims & Hers

Hims & Hers — an organization that provides GLP-1 weight reduction medicine — has an advert that claims the corporate offers folks higher entry to well being care that often solely wealthy folks get.

Instacart

Actor Ben Stiller and backflipping singer Benson Boone star on this spot for Instacart, directed by filmmaker Spike Jonze (“Being John Malkovich”).

Lay’s

The lifetime of a humble potato farmer and his household is captured in 60 seconds on this Tremendous Bowl industrial for Lay’s.

Liquid I.V.

Liquid I.V., which makes an electrolyte drink combine, has teased an advert about staying hydrated. The prolonged model of the advert, which can be posted on social media, may even function “KPop Demon Hunters” star Ejae.

Kellogg’s

William Shatner extolls the digestive energy of Raisin Bran’ on this Tremendous Bowl advert, billing himself as “Will Shat” and highlighting the cereal’s excessive fiber content material.

Kinder Bueno

Podcast host Paige DeSorbo and veteran character actor William Fichtner staff up on this Tremendous Bowl industrial for sweet bar Kinder Bueno, the model’s first-ever Massive Sport advert.

Michelob Extremely

A number of advertisements function multiple superstar or sports activities star. Michelob Extremely reveals Kurt Russell coaching actor Lewis Pullman, as Olympic snowboarder Chloe Kim and hockey participant T.J. Oshie watch on a ski slope.

NERDS Sweet

NERDS introduces it new Juicy Gummy Clusters sweet on this Tremendous Bowl industrial that includes Bravo character Andy Cohen.

Novartis

Novartis touts a blood check to display screen for prostate most cancers with the tagline “Chill out your tight finish,” that includes soccer tight ends enjoyable.

For the second yr in a row, AI is making waves in Tremendous Bowl advertisements. Oakley Meta touts their AI-enabled glasses in two action-packed spots displaying Spike Lee, Marshawn Lynch and others utilizing the glasses to movie video and reply questions.

Oikos

Ravens working again Derrick Henry and actress Kathryn Hahn nearly have their San Francisco cable automobile tour ruined, earlier than the “Wandavision” star finds power from her protein-packed Greek yogurt.

Pepsi

Pepsi tries to reignite the Cola wars with their advert displaying polar bears — Coca-Cola’s well-known mascots — selecting Pepsi Zero Sugar over Coke Zero in a blind style check. The advert ends with the bears being caught on a “kiss cam.”

Pringles

Pop star Sabrina Carpenter pops open a can of Pringles and designs her dream man: “Pringleleo,” a dude made completely of the hyperbolic paraboloid-shaped crisps.

Ramp

Monetary operations platform Ramp groups up with “The Workplace” actor Brian Baumgartner for its 2026 Tremendous Bowl industrial.

Ring

Ring’s Tremendous Bowl industrial highlights a use for AI that can enchantment to pet homeowners, by which customers can add images of a lacking pet to assist find them on any close by Ring gadgets within the neighborhood.

Rippling

Cloud-based software program platform Rippling highlights its HR and IT choices on this Tremendous Bowl advert starring “I Assume You Ought to Go away” actor Tim Robinson.

Ritz

Jon Hamm, Bowen Yang, and Scarlett Johansson aren’t the partying sorts, however they’ll present up for a ramification of Ritz crackers.

Ro

Telehealth agency Ro is utilizing Serena Williams of their advert for GLP-1 weigh loss medicine.

Salesforce

Salesforce tapped Mr. Beast for its 2026 Tremendous Bowl industrial, with the YouTube star dangling the opportunity of money (as he typically does in his movies) for viewers of the Massive Sport advert.

Skechers

Skechers is one among two firms tapping actress Sofia Vergara for its 2026 Tremendous Bowl commercials, with the “Fashionable Household” star highlighting the shoemaker’s Arms Free Slip-Ins.

Starbucks

Forward of the 2026 Winter Olympics, a Starbucks deliveryman ferries espresso to precise Group USA athletes within the firm’s Massive Sport advert.

State Farm

Danny McBride and Keegan-Michael Key’s Midway There insurance coverage company highlights its shortcomings to buyer Hailee Steinfeld when in comparison with State Farm utilizing a track set to Bon Jovi’s “Livin’ On A Prayer.”

Squarespace

Emma Stone Yorgos Lanthimos have teamed up once more, with the “Bugonia” filmmaker directing Stone in a black and white advert for Squarespace.

Svedka Vodka

Svedka Vodka enlisted Silverside AI, an AI studio, to assist create their advert, which options their robotic mascot FemBot together with a male counterpart, BroBot. They took that strategy due to Svedka’s positioning because the “vodka of the long run,” stated Sara Saunders, chief advertising and marketing officer at Sazerac, which purchased the Svedka model in 2025.

Toyota

Toyota is one among a number of firms utilizing emotional hooks for its 2026 Tremendous Bowl commercials, showcasing a household that drives generations of RAV4s, all the time remembering to buckle their “superhero belt.”

TurboTax

Actor Adrien Brody, lately seen in a searing Oscar-winning efficiency in “The Brutalist,” can’t regulate his dramatic performing to match TurboTax’s “drama-free” strategy to submitting your return.

Uber Eats

Uber Eats enlists Matthew McConaughey for the second yr in a row to persuade celebrities — this yr it’s Bradley Cooper and Parker Posey — that soccer is a conspiracy to make folks hungry so that they order meals.

Common Orlando Resort

An older and youthful brother get previous the strain of a sibling dynamic because of a trip at Common Orlando Resort.

Volkswagen

VW’s 2026 Tremendous Bowl industrial makes use of Home of Ache’s “Leap Round” to encourage drivers to joyfully leap into life feet-first.

Wells Fargo

“Saturday Night time Dwell” star Marcello Hernandez is the centerpiece for Wells Fargo’s 2026 Tremendous Bowl industrial, which is targeted on celebrating each monetary milestone.

Wix Concord

Wix Concord debuted an advert that options its internet design software program that makes use of AI instruments. Wix can be airing an add for Base44, an AI app builder. And OpenAI will promote through the recreation with a yet-to-be revealed advert.

Xfinity

Xfinity reunites Sam Neill, Laura Dern and Jeff Goldblum in a tongue-in-cheek reimagining of “Jurassic Park” that reveals an Xfinity tech bringing energy again to the island so nothing goes awry.

Materials from the Related Press was used on this report.

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