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    What Paramount’s purchase of Warner Bros. Discovery means for sports fans

    BostonSportNewsBy BostonSportNewsMarch 1, 2026No Comments5 Mins Read
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    Most notably, the deal will seemingly end in CBS (owned by Paramount) and TNT/TBS (owned by Warner Bros. Discovery) being at the very least partially built-in.

    The way in which has been cleared for Paramount Skydance to buy Warner Brothers Discovery for a reported $110 billion pending regulatory approval. Mario Tama

    By Chad Finn


    February 28, 2026 | 10:56 AM

    3 minutes to learn

    Netflix’s resolution Thursday to back out of a bidding war for Warner Brothers Discovery, clearing the best way for Paramount Skydance to buy the storied firm for a reported $110 billion pending regulatory approval, has large media implications, beginning with this query:

    What occurs to journalism when a number of billionaires — Paramount is owned by David Ellison, son of Oracle founder Larry Ellison — are cornering the market on nationwide legacy media and seem intent on shaping their firms for his or her private pursuits?

    It’s exhausting to foretell an end result that isn’t downright grim, as the present state of The Jeff Bezos Washington Post and its just lately gutted sports activities division confirms. Someplace down that listing of related implications within the WBD/Paramount deal is the way it will have an effect on us as sports activities followers. And that end result will not be so gloomy.

    Most notably, the deal, as soon as permitted, will seemingly end in CBS (owned by Paramount) and TNT/TBS (owned by Warner Brothers Discovery) being at the very least partially built-in. CBS and WBD have already got synergy with NCAA Event protection for males’s basketball. Some sports activities properties might stay unique to TNT/TBS, however it could make sense for CBS to provide a bigger platform to MLB and NHL broadcasts which are at the moment beneath the WBD umbrella. There might also be a better alternative to amplify its faculty soccer broadcasts.

    It’s going to be very attention-grabbing to see the place Netflix, which is all-in on dwell sports activities rights, goes from right here now that it isn’t forking over $82 billion for WBD. The current NFL rights deals run by way of the 2033 season, however the league has the correct to choose out after 2029, and commissioner Roger Goodell mentioned on CNBC in September that negotiations might begin as quickly as this yr.

    The NFL doesn’t disguise its intent on promoting extra video games to streaming platforms in an effort to additional elevate its rights charges with its broadcast companions. Netflix is heading into the ultimate season of a three-year deal that provides it unique rights to stream Christmas Day video games.

    It might be fascinating if Netflix makes an attempt to achieve some revenge on Paramount by attempting to take a piece of CBS’s NFL package deal within the subsequent broadcast rights deal. As at all times, keep tuned.

    Gold commonplace

    From the Super Bowl on Feb. 8 by way of the Milan Cortina Winter Olympics Closing Ceremony on Feb. 22, NBC had a fortnight’s value of massive occasions unlikely to be matched on sports activities tv any time quickly.

    I’d give the community an A for the way it dealt with all of it, with the acknowledgment that an A-plus in sports activities broadcasting is reserved for the actually iconic moments/calls, similar to Al Michaels’s “Do you imagine in miracles? Sure!” exultation when the US males’s hockey workforce defeated the Soviet Union in 1980.

    A primary motive for NBC’s success, if hardly the one one, was the easygoing, easy eloquence of Mike Tirico, first calling the Super Bowl, then instantly shifting into the prime-time internet hosting function for the Olympics. Tirico has acquired huge reward for his elegant sign-off after the lads’s hockey gold medal recreation, wherein he inspired younger viewers, with out sounding trite, to chase their desires.

    However Tirico’s excellence was refined, too. Throughout the People’ 2-1 overtime victory over Canada, announcers Kenny Albert and Eddie Olczyk often referenced Johnny Gaudreau, the previous Boston School and NHL star who was killed alongside along with his brother, Matthew, by a motorist in August 2024.

    Hockey followers will always remember the Gaudreaus, and Staff USA gamers made a considerate and stylish resolution to incorporate the Gaudreau households of their Olympic journey. However their story might not have been that acquainted to novice hockey watchers tuning in for the gold medal recreation.

    Throughout the recreation, former Bruins broadcaster Jack Edwards texted me a terrific level about how Tirico stuffed within the particulars on the Gaudreaus’ story between intervals and after the sport with out making Albert and Olczyk look dangerous. It’s another reason why I’m satisfied Tirico is the most effective prime-time Olympic host NBC has ever had.

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    Chad Finn

    Sports activities columnist

    Chad Finn is a sports activities columnist for Boston.com. He has been voted Favourite Sports activities Author in Boston within the annual Channel Media Market and Analysis Ballot for the previous 4 years. He additionally writes a weekly sports activities media column for the Globe and contributes to Globe Journal.

    Get the newest Boston sports activities information

    Obtain updates in your favourite Boston groups, straight from our newsroom to your inbox.





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